Max Mara is pleased to announce the opening of new flagship store at K11 MUSEA. Located on both ground floor and first floor of the mall and spanning a total floor space of over 2000sq ft, the new stores embody a unique shop concept and Max Mara's distinctive vision of modern elegance through a sophisticated blend of Italian craftsmanship, refined materiality and contemporary design.
To celebrate this new store opening, from now until 31 Aug 2026, KLUB 11 Gold Card member or above can present their valid membership and fill in their personal details to receive a complimentary gift at Max Mara Store. Gifts are available on a first-come, first-served basis while stocks last.
Date: From now until 31 Aug 2026
Opening Hours: Sun – Thu: 11 AM – 9 PM, Fri – Sat: 11AM – 10PM
Redemption Address: Shop 111A & 112, 1F, K11 MUSEA
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This summer, the highly anticipated popular character CHIIKAWA themed exhibition returns. Creative brand AllRightsReserved (ARR) once again partners with official licensor Spiralcute International to present the brand new "CHIIKAWA ARTIVERSE" Exhibition (The World of CHIIKAWA’s Art), running from 1 Aug to 6 Sept 2026, at K11 MUSEA and the Tsim Sha Tsui Harbourfront. Following the immersive experience brought by last year's "CHIIKAWA DAYS", this exhibition places greater emphasis on the artistic mastery of illustrator Nagano, bringing audiences the deep charm of the works that are "more than just cute". Illustrator Nagano has specially created a brand-new "CHIIKAWA-Go-Round" for this exhibition. In addition to being transformed into the world's first CHIIKAWA giant carousel art installation, a variety of globally debuted limited edition souvenirs will be available, which is not to be missed!
True to the title “ARTIVERSE,” the infinitely expanding world of “CHIIKAWA” is envisioned as a grand cosmic space. For the first time, its creative context is interpreted through four distinct “Universe” domains, including: "Original Drawing Universe", "Interactive Music Universe", "Installation Art Universe", and "Kinetic Art Universe: CHIIKAWA-Go-Round", guiding the audience to cut into the artistic core from different dimensions. A range of interactive elements further enhances the experience, including the exclusive "Pencil-Shaped Interactive Gadget", allowing audiences to fully immerse themselves in the experience and cheer for their favorite characters.
The four universe domains will be presented across two main ticketed areas within K11 MUSEA. The indoor exhibition area on the 6th floor K11 Art & Cultural Centre Kunsthalle includes the exhibition space and merchandise store, while the outdoor exhibition area located at the ground floor Promenade features the “CHIIKAWA-Go-Round” Installation.
Indoor Exhibition Area: Three Themed Universe Exhibition Spaces and Merchandise Store
Location: 6/F, K11 Art & Cultural Centre Kunsthalle, K11 MUSEA
Outdoor Exhibition Area: 16-Seat “CHIIKAWA-Go-Round” Installation
Location: G/F, Promenade, K11 MUSEA
Date: 1 Aug – 6 Sept 2026
Opening Hours:
• G/F Exhibition “CHIIKAWA-Go-Round” Installation: 11:30AM – 10PM (Last Admission: 9:45PM)
• 6/F Exhibition: 10AM – 10PM (Last Admission: 8:45PM)
• 6/F Merchandise Store: 10:30AM – 10PM
Location: K11 MUSEA and Tsim Sha Tsui Harbourfront
Organiser: AllRightsReserved (ARR)
In Special Cooperatio with: Spiralcute International
Ticketing: Klook https://s.klook.com/chiikawaartiverse
A dream we’d always remember. The Anthology introduces 'Illusione Perfetta,' a High Summer 26 collection shaped by memory, instinct, and the enduring ideas that define our house. Inspired by the colours from our dreams and the textures we want you to see, familiar signatures are revisited and thoughtful refinements are introduced.
THE 'ILLUSIONE PERFETTA' HIGH SUMMER COLLECTION
A dream we’d always remember. Shaped by memory, instinct, and gradual evolution, this collection introduces the all-new Betterman Jacket alongside our signature linen tailoring and breezy cotton-silk shirting. We also created a lightweight cotton knit Henley in 4 versatile colors, completed by a limited-edition Lizard Belt—effortlessly capturing the fictional settings we once dreamt of and have never forgotten.
EXCLUSIVE VISITOR PRIVILEGE
Visit us in store to discover the collection in person and experience the fabrics and cuts firsthand. To celebrate the launch, guests will receive a complimentary limited-edition postcard while stocks last.
We look forward to welcoming you in store.
Date: 18 - 31 July 2026
Opening Hours: 11AM - 8PM
Location: 518, 5F, K11 MUSEA
This summer, L’ÉCOLE, School of Jewelry Arts in Hong Kong is pleased to present an interactive pop-up at the G/F Opera Theatre, K11 MUSEA, from 8 July – 16 Aug 2026. Serving as an inviting prelude to the Precious Coral, from Curiosity to Treasures exhibition at the L’ÉCOLE campus on 5F, the pop-up offers visitors a first point of entry into L’ÉCOLE’s world. In an open and engaging setting, the installation encourages discovery and learning about jewelry arts beyond the walls of the school.
Structured around five pedagogical pillars, the pop-up presents a cross-disciplinary overview of L’ÉCOLE’s activities and educational mission, while a rotating calendar of public weekly workshops will be hosted to engage families, students and cultural enthusiasts.
Extending the experience into the digital realm, a bespoke mini-site game has been launched when visitors are invited to embark on a five-checkpoint scavenger hunt—spanning checkpoints within the pop-up and at L’ÉCOLE. Upon completion, participants may redeem an exclusive card game at L’ÉCOLE.
Location: Kiosk K01, G/F
Date: 8 July – 16 Aug 2026
Opening Hours: 10AM – 10PM (except special closures)
Precious Coral, from Curiosity to Treasures exhibition
The exhibition brings together approximately 120 jewelry creations and exceptional species on loan from distinguished collections and institution, proposing examining precious coral through three lenses: Biology and Gemology, Craftsmanship, and History. The exhibition is free to visit, with guided tours available in English, Cantonese and Mandarin. Book your visit now!
Location: 510A, 5F
Date: 23 May – 11 Oct 2026
Opening Hours: 10AM – 10PM (except special closures)
https://accutics.li/LECOLEInteractiveZone
Maison Francis Kurkdjian presents the Baccarat Rouge 540 Crystal Holder & Candle Refill — a scented flame and the intimate light of crystal united in one exceptional creation. Handmade in France, the multifaceted crystal holder pays tribute to the iconic designs of Georges Chevalier, while the candle refill releases the floral, amber woodiness of the legendary Rouge 540 fragrance, created by Francis Kurkdjian. Simply replace the refill to rekindle its radiant glow time and again.
Once available exclusively at Baccarat boutiques, this coveted creation is now pre-launching exclusively at Maison Francis Kurkdjian K11 MUSEA. Be among the first to make it yours.
KLUB 11 Member Exclusive
Enjoy a complimentary 2x2ml sample set* upon any purchase of HK$100 or above at any K11 MUSEA merchant.
*While stocks last; on a first-come, first-served basis.
Each member can only redeem once within the promotion period.
Terms and conditions apply.
Location: B126A, B1, K11 MUSEA
Opening Hours: 11AM – 10PM
