A MUSE

BY THE SEA

Presented from K11’s collection, the auction record-breaking 1972 Nike Moon Shoe stunned the world with its innovative design at the time, exemplary of Nike's “Never Done” spirit.

The shoe makes its return to K11 MUSEA as the first chapter in marking Nike’s storied 50-year legacy of moving the world forward through the power of sport. ‘Nike at 50: A Genealogy of Progress’ is hosting a never-before-seen showcase — from the historic Moon Shoe itself to multiple pioneering advancements in sustainable design, Nike tells an emotional story of its core values and dreams for the future.

Curated by Nike Hong Kong, ‘Nike at 50: A Genealogy of Progress’ allows all to explore the Swoosh’s milestone moments with four zones dedicated to different areas of progress.

Explore Nike’s culture of innovation through four key zones:
- Nike 50 Moments — Celebrate the past, present and future of Nike through an immersive, audiovisual experience.
- Moon Path — See the iconic 1972 Moon Shoe up close and discover how Nike’s performance technologies have always paved the way for athletes.
- Allure of Air — Experience how the cushioning technology pioneered by Nike has evolved since the 1970s to becoming one of the brand’s most sustainable innovations.
- Move to Zero Lounge — Explore Nike’s dedication to rethinking design that can both advance athletic performance and take us closer to a circular, closed-loop system. Six Hong Kong artists have taken on the challenge to use hyper-local Nike materials to craft sustainable living spaces and art objects — all available for purchase.

Register your slot below and discover how Nike’s legacy has led sport and the betterment of the planet in the past 50 years, and will continue to do so in the next 50 years and more.

Date: 23 May – 11 June
Opening Hours: 11AM – 9PM
Location: 605, 6F, K11 Art & Cultural Centre, K11 MUSEA

Ever wondered what a ‘non-fungible token’ is? Or have you already dipped your toe into the NFT art collecting hype and are hungry to find out more? Hong Kong’s most ambitious showcase of NFT art all-stars, ‘METAVISION’, is arriving with the aim to democratise and demystify NFT art in all its facets. In doing so, we aim to illuminate the possibilities of the next iteration of the internet — the Metaverse — to all! Powered by HSBC, and supported by Strategic Partner VISA, select world-class artworks from METAVISION will also be displayed at colossal scale at HSBC’s Main Building façade in Central.

Over 200 Globally Coveted NFTs Await
See a curation of the world’s biggest names in NFT art exhibited together in Hong Kong for the first time. With over 200 pieces by more than 30 solo artists and NFT projects alike, we place the spotlight on artists as young as 8 years old to world-class artists such as Tom Sachs, Takashi Murakami and more!

Of this curation of NFT artworks, close to 100 pieces are also available for sale. Fancy taking one home? For displayed NFT artworks that are on sale, simply scan the accompanying QR code to submit a sales enquiry!

Highlighted artists include:
• Art Blocks — Museum-worthy Generative Art NFTs
• Arthus Ng — 8-year-old NFT Whizz Kid
• Azuki — Anime Gatekeepers of the Style World
• Bored Ape Yacht Club — NFTs’ Most Popular Ancestors
• CLONE X - X Takashi Murakami — Superflat for the Web3 World
• CryptoPunks — The Pixelated Pioneers
• CyberKongz — Gorillas With Return$
• Doodles — The Cutest Intergalactic Travellers
• Felix Ip — Homegrown Steampunk Illustrator
• Jon's Pizza Shop by Jon Burgerman — Making Food Fun from NYC
• MOAR by Joan Cornellà — King of Dark Humour
• Tom Sachs: Rocket Factory — The Ultimate American Rocket Man
• World of Women — Women Empowerment Queens
…AND MORE!

METAVISION TOUR
To give audiences an immersive experience of K11’s unique Cultural-Retail concept, the NFT collection is displayed across nine floors curated according to each floor’s theme. Join our docent-led METAVISION TOUR to see all the best NFT works!

[BOOK TOUR]

#K11MUSEANFT: Join Tour & WIN 10,000 K Dollars!
Snap a photo of your favourite NFT at METAVISION and tell us why it’s your favourite in the caption! Post on Instagram with the hashtag #K11MUSEANFT for a chance to win 10,000 K Dollars! T&Cs Apply.

Learn More

‘Spot the Avatar’ Digital Game
Step into the metaverse and get ready to go hunting! Play ‘Spot the Avatar’ on the ‘K11 HK’ app to discover the hype through our Audio Guide, and earn surprise offers along the way!

Play Now

Make Your Own NFT with K11 Kulture Academy
Discover the growing sector of NFT art with online classes and short courses where you will have the opportunity to make your own NFT avatar, icon, or digital music track!

Short Courses
1. Design Your Own Digital Avatars & Icons
2. Create Your Own Digital Character NFTs
3. Compose & Produce Your Own Music NFT

Virtual Classes
1. Make Your Own Digital Art NFT
2. Compose Your Own Music NFTs

Book Now

Artist-led Talks
Learn first-hand from NFT artists on their creative process and get guided on how to make your first blockchain-backed artwork, through sessions with Hong Kong artists The French Girl and Arthus Ng!

Registration opens in the middle of May.

K11 Konversations
Want to hear from the leading voices on the NFT market, and innovation in the Web3 age? Tune into our Zoom sessions, and podcast series available on Spotify, Apple Podcast and YouTube.

• 27 April - “Will NFT Make Musicians Rich?” with Award-winning Musician Hanjin Tan & Charles d'Haussy of ConsenSys
• 18 May - “NFT Collection 101 & Sotheby’s Position in Collecting NFTs” with Max Moore, Head of Contemporary Art Auctions, Sotheby’s Hong Kong & Co-Head of Digital Art Sales, Sotheby’s Worldwide
• 25 May - “Generative Art & Future of NFTs” with Richard Kim, General Partner at Galaxy Interactive
• 1 June - “Innovation & Web3” with Carl Pei, CEO & Co-founder of NOTHING
• 8 June - “Women in NFTs” with Rachel Winter, artist of Remarkable Women

Watch this space and subscribe to K11 MUSEA’s YouTube Channel to stay updated on the latest releases!

Exclusive Visa Offer – Get 50 K Dollars Now!

On Saturday, Sunday and public holidays between 30 April – 19 June 2022, spend HK$1,000 or above with your Visa credit card and snap a photo of the Visa’s CryptoPunk #7610 at B1, K11 MUSEA (near Givenchy Beauty) to get 50 K Dollars! Present your submission to K11 Koncierge to redeem!

REQUIREMENTS:Same-day Visa spending of HK$1,000 or above* + Take a photo of Visa’s CryptoPunk #7610 at B1, K11 MUSEA (near Givenchy Beauty)
REWARDS#:Get 50 K Dollars

Promotion Period: Sat, Sun and Public Holidays (30 Apr – 19 Jun 2022)
Redemption Counter: K11 Koncierge, B2, K11 MUSEA
Redemption Time: 10:00am - 10:00pm

#Daily quota applies and on first-come-first-served basis. Terms and conditions
Stay tuned as a slew of special NFT showcases continue to pop up at Gold Ball and beyond. Explore the vast potential of the metaverse at K11 MUSEA today!

Spanning nine floors at K11 MUSEA curated to each floor’s theme, the most ambitious showcase of NFT art all-stars, ‘METAVISION’, arrives at K11 MUSEA! Embark on a Journey of Imagination and learn all about the possibilities of the metaverse with our special docent-led METAVISION Tour!

Book our tour to get an immersive experience of K11’s unique Cultural-Retail concept, and see over 200 of the world’s most coveted NFT artworks! See all the best NFT works and show your love with #K11MUSEANFT — the best caption gets a chance to WIN 10,000 K Dollars!

Highlighted artists include:
• Art Blocks — Museum-worthy Generative Art NFTs
• Arthus Ng — 8-year-old NFT Whizz Kid
• Azuki — Anime Gatekeepers of the Style World
• Bored Ape Yacht Club — NFTs’ Most Popular Ancestors
• CLONE X - X Takashi Murakami — Superflat for the Web3 World
• CryptoPunks — The Pixelated Pioneers
• CyberKongz — Gorillas With Return$
• Doodles — The Cutest Intergalactic Travellers
• Felix Ip — Homegrown Steampunk Illustrator
• Jon's Pizza Shop by Jon Burgerman — Making Food Fun from NYC
• MOAR by Joan Cornellà — King of Dark Humour
• Tom Sachs: Rocket Factory — The Ultimate American Rocket Man
• World of Women — Women Empowerment Queens
…AND MORE!

#K11MUSEANFT: Join Tour & WIN 10,000 K Dollars!
Snap a photo of your favourite NFT at METAVISION and tell us why it’s your favourite in the caption! Post on Instagram with the hashtag #K11MUSEANFT for a chance to win 10,000 K Dollars! T&Cs Apply.

Vaccine Pass Required Premises
This premises is subject to active verification of a valid Vaccine Pass under the Vaccine Pass Direction issued by the Secretary of Food and Health pursuant to the Prevention and Control of Disease (Vaccine Pass) Regulation (Cap. 599, sub. leg. L). Every person who enters or remains on the premises is required by law to have been vaccinated in the manner specified in the Direction, unless he/she is an exempted person. For details, please visit the COVID-19 Thematic Website.

The digital and physical worlds collide throughout four weekends at K11 MUSEA, as a rhapsody of AR and live lighting effects pair with music for an immersive multi-sensory pop-up experience!

Explore the metaverse across 4 themed weekend AR showcases every Saturday:
7 May - Rock Rocket (Funk Rock sounds for blast off)
14 May - Planet Surf (Soul and Blues tracks to surf the metaverse)
21 May - Space Invader (Electric music to stimulate your creativity)
28 May - 5th Elements (the finalé of the metaverse adventure!)

What’s more, join our docent-led METAVISION TOUR to see over 200+ of the world’s biggest names in NFTs in person now!

[BOOK TOUR]

*Performances will be filmed for coverage of the event.

Are NFTs and other Web3 collectibles worth the hype?

Today, what may seem like just a .jpg image online can actually be a masterpiece worth thousands (or even millions) of dollars. It’s not hard to see why the NFT craze has swept the world over — and in this latest Zoom K11 Konversations, we look at how that came to be. We invite the founders of the original meme platform 9GAG Ray Chan and art collectible NFT platform UCOLLEX Robert Tran, to explain how virtual assets of Web1 have evolved to the now widely recognised NFTs of Web3.

Comparing this new class of virtual assets to real estate deeds, taxi licences and marriage certificates, to premium credit cards that dole out non-stop benefits, and to being able to remix new music and movies just by owning its creative rights — the two Hong Kong entrepreneurs at the epicentre of Web3’s obsession with collecting are here to tell us why Web3 can finally allow the creative world to fully bloom!

K11 Konversations: Web3 Ep. 2 - Why Are NFTs Worth Millions?
Guests:
Ray Chan, Founder, 9GAG
Robert Tran, Founder, UCOLLEX

Moderator:
Sheila Ebrahim, Project Manager, Eureka Nova

[WATCH NOW]

A New Series of K11
In our latest online instalment of K11 Konversations, we partner with startup incubator Eureka Nova to Create Shared Value by discussing how technology startups have big ideas on solving some of the biggest problems in society every day. Stay tuned for more exciting K11 Konversations coming soon!