K11 | ANTONIA
K11’s First Ever-Global Fashion Venture with World’s Most Iconic Italian Fashion Forward Style Maker Antonia
Helmed by Antonia Giacinti and Maurizio Purificato, Antonia is one of the world’s most directional and influential multi-brand stores and online fashion platforms. Established in 1999 as an upscale accessories store by Antonia Giacinti, it quickly expanded its range to include women’s wear. In 2007, her partner Maurizio Purificato opened a companion men’s wear store down the street and in 2013, the two boutiques were combined under the Palazzo Cagnola roof while preserving their individuality, aesthetic and vision. Today Antonia is a fashion-forward multi-brand clothing and accessories store for men and women located in Milan’s pulsating Brera area that over the years has evolved into a leading and multi-faceted global brand.
Antonia Giacinti and Maurizio Purificato continue to be the power couple behind this successful, directional and influential global retail reality, which in 2016 they exported to China where they opened a sprawling Antonia boutique in Macao. In 2020, Antonia will launch K11| ANTONIA in Hong Kong’s K11 MUSEA to create an unparalleled fashion experience for global millennials that reflects its cultural-retail experience and enriches the daily lives of consumers through creativity, culture and innovation.