About K11 MUSEA
Located on the Victoria Dockside harbourfront of Tsim Sha Tsui, K11 MUSEA is Hong Kong’s pioneering cultural-retail landmark. Inspired by ‘A Muse by the Sea’, K11 MUSEA is designed to enrich the new consumer’s daily life through the power of creativity, culture and innovation.
A destination 10 years in the making, K11 MUSEA was crafted by renowned entrepreneur Adrian Cheng together with 100 Creative Powers, a roster of more than 100 international architects, artists and designers who sought to create the ultimate space for all to embark on a “journey of imagination”. Since opening its doors in 2019, the museum-worthy landmark has ushered in a new era of cultural retail which speaks to the growing consumer demand for immersive experiences in art, culture, nature and commerce.
K11 Group was founded by renowned entrepreneur Adrian Cheng in 2008 with a social mission to incubate talent and propagate culture. In creating K11 MUSEA — K11 Group’s most ambitious project to date — Cheng’s vision is to inspire global millennials through establishing Victoria Dockside as the Silicon Valley of Culture, while facilitating a broader discussion on the interconnectedness of creativity, culture and innovation.
About Victoria Dockside
K11 MUSEA is located at the heart of Victoria Dockside. The art and design district is built on a historic site formerly known as Holt’s Wharf, a freight and logistics hub that transformed Hong Kong into one of the busiest ports in the world. Paying tribute to Hong Kong’s unique history and cultural cosmopolitanism, K11 MUSEA is committed to incubating the local cultural scene with a world-class rotation of art events, collaborations, experiences, and workshops throughout the year.
The architecture of K11 MUSEA was designed by Kohn Pedersen Fox and James Corner Field Operations in collaboration with 100 Creative Powers, including Rotterdam-based OMA and Hong Kong-based architecture studios LAAB and AB Concept.
DISCOVER YOUR MUSE
Step back in time to discover the future
The landscape of Tsim Sha Tsui and the Holt‘s Wharf ( As known as Blue Funnel ) in the 1970s, the current location of New World Centre project.
The landscape of Tsim Sha Tsui and the Holt's Wharf ( As known as Blue Funnel ) owned by Swire Group in the 1970s.
New World Development Company Limited construction site in the 1970s – the former Holt's Wharf owned by Swire Group.
An architectural drawing of New World Centre.
New World Centre in construction.
A car edges through the cheering crowds at New World Centre in Tsim Sha Tsui, the starting point of the 3,547 – kilomentre 555 Hong Kong to Beijing motor rally.
Children posing at the Lego Exhibition Show at New World Centre in Tsim Sha Tsui.
An aerial view of New World Centre
Global Spotlights on the new cultural destination