Brand Curation | K11 MUSEA

Brand Curation

Gain a new perspective on world-famous brands

A unique blend of cutting-edge art, design, innovation and retail personally curated by K11 founder Adrian Cheng, K11 MUSEA is a game-changing cultural destination for global millennials. A new kind of muse for a new generation, K11 MUSEA reinvents the retail experience by giving every carefully chosen world-famous brand the opportunity to tell their story by way of heritage, craftsmanship and bold flourishes of inspirational creativity. K11 MUSEA will also look to inspire the next wave of disruption, giving cultural creatives an exhilarating place to discover.