SHIRO is a renowned Japanese natural beauty brand brings its philosophy of “creating what we want to use every day”. With a commitment to ethical integrity and sustainability, SHIRO meticulously crafts skincare, makeup, and fragrances using rare, natural ingredients from around the world.

At its new concept flagship store in K11 MUSEA, SHIRO continues its zero-waste mission with a design that honors Hong Kong’s architectural heritage, featuring recycled bamboo and traditional tin materials. SHIRO also introduces ZERO BLENDAR LAB outside of Japan and Korea, a sustainability-driven fragrance atelier where you can create your own unique scent from unused fragrance prototypes.

To celebrate, SHIRO introduces the city-exclusive “HANACHA” Eau de Parfum, inspired by Hong Kong’s cherished flower tea culture and the blissful ritual of gathering around a round table. The fragrance translates the local notion of “food is a blessing” into a soothing scent that offers a moment of genuine pause amid the city’s fast paced rhythm.

Step into SHIRO’s flagship store and experience the harmony of Japanese craftsmanship and Hong Kong’s vibrant soul.

Location: B112A, B1, K11 MUSEA
Opening Hours: 11AM – 9PM

The love of nature has always been at the heart of Dior's unconditional passions. Our founder, Christian Dior, constantly celebrated the beauty of gardens and flowers, as well as their fascinating diversity. Nature is omnipresent in the names of his collections and the designs of his haute couture dresses, like the most inspiring of muses. Today, Dior is committed to imagining timeless icons, objects of lasting desire that can be repaired, restored, recycled, and personalized throughout their lifecycle, with the aim of building an ever more desirable future, preserving dreams and beauty.

To echo with the brand’s core ethos, Dior Beauty Recycling Program is now launched in the newly renovated Dior Beauty Boutique at K11 MUSEA. Customers are encouraged to return emptied Dior skincare and fragrance containers to the boutique, collectively supporting the brand’s sustainability goals. By joining our effort, Dior members can earn 100 “Green Tokens” through Dior Beauty App with each empty container* returned, which are redeemable for services and events. All recycled containers will be processed by a local recycling unit V Cycle, giving these materials a second life.

You are cordially invited to take part in the program, the first-50 customers successfully recycled Dior Beauty skincare or fragrance container will be offered with a Dior Beauty Fragrance & Skincare Trial Kit. Dream in Green with Dior!

* All emptied Dior skincare and fragrance containers can be recycled and to earn “Green Tokens”. Makeup, travel-sized products and samples are not included.
^Limited quantities; on a first-come, first-served basis. Parfums Christian Dior HK Ltd. reserves the right to make final decision on all disputes.
Click here for more details.

Location: B129 &130, B1, K11 MUSEA
Opening Hours: 10AM – 10PM

On April 17th, amidst a stunning array of exclusive and one-of-a-kind creations, Delvaux CEO Jean-Marc Loubier hosted a ‘Brillant’ soirée celebrating the latest K11 MUSEA flagship and welcoming an elite circle of Hong Kong’s who’s who including VICs, friends of the Maison, legendary Hong Kong singer Kelly Chen and rising star actresses Amy Lo and Natalie Hsu.



Timeless forms, infinite expressions…
In the spotlight are the Maison’s emblematic silhouettes — Le Brillant, Le Tempête, and Le Pin – each a design archetype, opening a field for more eccentric, expressive interpretations.

Perfected since creation, their balanced architecture and exacting craftsmanship form a disciplined foundation - one that invites deviation, reinterpretation, and play. Within this tension between structure and imagination emerges Delvaux’s sovereignty, but with a twist. Heritage becomes a point of departure, opening new creative horizons.
Each emblematic becomes a canvas where forms shift, details misbehave, and craft drifts into creation - allowing the familiar to unfold into something slightly unexpected, and brilliantly fantastic.



The Brillant Tempo: redefining sovereignty
This year’s expression of lightness and grace, the Brillant Tempo takes us by the hand again, and in a single creative gesture, spices up the moment. It reminds a form of sovereignty that is instinctive, effortless, and resolutely of its time.
A reinterpretation of the emblematic Le Brillant, it introduces a faster rhythm to its silhouette - smoother, lighter, more agile- perfectly attuned to the cadence of everyday life, while remaining anchored in the timeless structure that defines Le Brillant.



Opening Hours: 11AM – 9PM
Location: G02 & G02A, G/F,  K11 MUSEA

The House of Dior is delighted to invite you to discover the New UV protection duo and enjoy the exclusive offers in K11 MUSEA!

The high-performance formulas, enriched with sensorial textures, safeguard your skin while enhancing your tan for a sublime sun experience. Discover our invisible UV protector, available in a hydrating fluid and a mattifying stick. Perfect for all skin tones and daily use, these versatile products are perfectly compatible with makeup, while the stick is ideal for on-the-go touch-ups. Skin is softer and visibly healthier, nourished and revitalized day after day.

KLUB 11 Member Exclusive
From 19 - 31 May 2026, present this invitation at K11 MUSEA Dior Beauty Boutique to receive a complimentary Dior Beauty Trial Set*!

* Limited stock, on a first-come, first-served basis, while stock lasts. Parfums Christian Dior Hong Kong Ltd. reserves the right to make final decisions on all disputes.

Location: B129 & B130, B1, K11 MUSEA 
Opening Hours: 10AM – 10PM