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K11 Event
The World’s Largest PURE Fitness is Now Open at K11 MUSEA!

Having scoured all through Asia for their next stronghold, PURE Fitness’ newest flagship location has taken over a year to prepare—and it is a sight to behold. Spanning across two floors and taking up a total of 30,000 square feet, the newest location is the premium lifestyle brand’s largest one to date, now open at K11 MUSEA.

Fitted in a classical industrial interior with contemporary elements that highlight the functionality of the space, PURE Cardholders can immerse themselves in a variety of revamped training courses including Running Drills, Agility Workshops, and strength-building lower body workouts.

Divided into dedicated zones to suit each activity, the innovative fitness centre houses PURE Fitness’ largest free weights training area ever—a whole whopping 3,800 sq. ft just on its own—as well as an Open Stretch outdoor space with a panoramic view of Hong Kong’s skyline, and a newly introduced Booty Zone to work on strengthening your glutes.

Want to power-up and improve your speed instead? Head to the new Performance Training Zone and Big Turf that’s complete with a 30m-long running turf featuring sprint-resistance equipment, and state-of-the-art SORINEX rack systems — the first-of-its-kind in Hong Kong — allowing you to get your sweat on while keeping a spacious distance from fellow gym goers.

Can’t wait to work up a good sweat? Head to PURE Fitness at K11 MUSEA now for a breathtaking workout today!

Location: 611 & 711, 6-7F, K11 MUSEA

Nature & Wellness
611 & 711, 6-7F, K11 MUSEA
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K11 Event
KOFFEE MAMEYA’S First Overseas Branch Lands at K11 MUSEA

KOFFEE MAMEYA, the iconic coffee bean speciality shop from Tokyo, opens the world’s first store offering seats. KOFFEE MAMEYA is founded by Eiichi Kunitomo, the mastermind behind Omotesando Koffee, and elevates coffee culture by focusing on presenting the very finest coffee beans.

By offering the Haute Couture Service of Coffee with 1-1 bespoke consultations, KOFFEE MAMEYA baristas will help select and prescribe the most suitable coffee bean for each guest and teach them the optimal preparation for brewing in the comfort of their own homes. Celebrating and selling black coffee (aka milk-free coffee) only, KOFFEE MAMEYA offers an outstanding range of coffee beans perfectly roasted to differing degrees including some of the finest geishas and rarest micro-lot coffees.

B217, B2
K11 Event
LEGO®, Let’s Go! Hong Kong’s First LEGOLAND ® Discovery Centre is opening at K11 MUSEA

Hong Kong gets its very first temple dedicated to the world’s most popular toy building bricks, LEGO®, with the LEGO® Discovery Centre newly opened this March at K11 MUSEA. We break down some fun facts and key attractions that the city’s own keen builders are sure to look forward to.

Did you know the first LEGO® block was made from wood in 1932? Danish carpenter Ole Kirk Kristiansen came up with the word “LEGO®“ after the contracted Danish phrase leg godt, meaning “play well”. As machinery and plastics became readily available, the company’s iconic interlocking toy brick system was born, and LEGO® has since become the building blocks to bring imaginations to life.

Now standing on the world stage, the LEGO® brand not only offers its iconic toys, but also boardgames, films, video games, retail stores, and theme parks — including 27 LEGOLAND Discovery Centres all around the world, and with the latest opening at K11 MUSEA this March. Expect 10 exciting LEGO attractions at LEGOLAND ® Discovery Centre Hong Kong and look forward to a day of fun with the whole family

Taking a team of 46 LEGO Builders, 9 LEGO Designers, 4 Technicians and over 7,150 hours, MINILAND® is the first-of-its-kind miniature LEGO® replica of Hong Kong’s famous landmarks and streetways, including the Peak Tram, Star Ferry Central Pier, Temple Street and K11 MUSEA itself! The must-see attraction is worth spending time browsing as you spot all the intricate details.

For adventure seekers, the ride attraction Kingdom Quest is where you can embark on a mission to rescue a captured princess by defeating enemies along the way. You won’t want to miss Merlin’s Apprentice, either: a thrill ride where you can pedal your way to becoming the strongest wizard. Those who want to be floored by sights and sounds will want to check out the LEGO ® 4D Studio, as the 3D film transitions into a full-fledged 4D adventure — complete with rain, wind, and even snow, all under K11 MUSEA’s roof!

Testing your creativity (and the laws of physics) at the Master Build Classroom, LEGO ® Creative Workshop and Build & Test stations — particularly if you love to test the speed and durability of your race car creations.

And of course, who can forget the LEGO® Cafe, best reserved for a relaxing pitstop between all the exciting attractions, and the Gift Shop, featuring exclusive products only available at K11 MUSEA!

Rest assured, as the ultimate indoor kid’s playground, LEGOLAND® Discovery Centre is well-equipped with the sanitation and crowd control measures for the current situation, so parents and kids alike can play to their heart’s content with peace of mind.

Grab your tickets now and join us at LEGOLAND® Discovery Centre for a full day of LEGO® building fun!

Opening Hours: Weekdays, 11:00am-8:00pm (Last Entry: 7:00pm) | Weekends 10:00am - 9:00pm (Last Entry : 8:00pm)

Location: B131-133, B1/F, K11 MUSEA, Victoria Dockside, 18 Salisbury Road, Tsim Sha Tsui, Kowloon, Hong Kong, 2143 7300

Ticketing Information: Single Day Admission Passes from HK$240 per person; Annual Passes from HK$799 per person. Limited-time packages inclusive of special souvenirs also available at HK$499 (original price HK$629), click below to learn more!

Book Now

B131-133, B1/F, K11 MUSEA
K11 Event
Indulge in Quality Sound at BOSE with 10% Off!

BOSE is turning up the volume at K11 MUSEA for a limited time! Follow your ears to BOSE’s new pop-up located on the 3F of the cultural-retail destination and enjoy 10% off all regular-priced products!

Founded in 1964 by MIT professor Dr. Amar Bose with his patented research in electrical engineering, BOSE has been driven by its founding principle of investing in long-term research with one goal: to develop new audio technologies with real customer benefits. Today, BOSE’s innovations in sound have spanned decades and industries, creating and transforming the world of audio and beyond.

Hear the difference as you take your time indulging in velvety smooth vocals and heart-pumping bass lines at the home-theatre experience corner, available right at the pop-up. With a special limited-time discount on the Soundbar 700 with Base Module 700 and Home Speaker 300, let your ears be the judge of the top-of-the-line at-home surround sound setups and the latest wearable audio tech at the K11 MUSEA BOSE pop-up today!

KLUB 11 Member Exclusive:
Enjoy 10% off all regular-priced products.

Opening Hours: 11:00am - 9:00pm
Location: LA326, 3F, K11 MUSEA

1. This offer cannot be used in conjunction with other promotional offers.
2. In case of disputes, the decision of BOSE shall be final.

Other terms & conditions apply.

LA326, 3F, K11 MUSEA
K11 Event
Plants of Gods and PachyPatchy bring limited all-black caudex plant artworks to K11 MUSEA!


Fusing the worlds of botany, fashion, and sustainability with quirky caudex plants!

With its cult following for its mysterious all-black caudex plant accessories and ancient cuneiform logo meaning ‘god’, renowned Hong Kong-based designer plant purveyor Plants of Gods (POG) is joining forces with K11 MUSEA and Pachypatchy to launch ultra-limited editions of caudex plant artworks.

The crossover comes as an immediate follow-up to K11 MUSEA and Pachypatchy’s hugely successful drop with BOTANIZE, the Tokyo-based exotic plants specialist.

Continuing a spirit of sustainability, the new limited editions are made of four different types of recycled fabrics for a textured look. Available in five different shapes, the artwork can be purchased together with real POG-curated caudex plants as well as sustainably-made POG-branded plant pots made from recycled tires.

The collection will be available exclusively at the Pachypatchy pop-up at K11 MUSEA starting from 3 July. Limited quantities available.

Kiosk K02, G/F, K11 MUSEA