BYREDO

From May 30 to June 15, 2025, Byredo unveils the Blanche Pop-Up at MUSE Edition, K11 MUSEA— an immersive space where scent and material dissolve into each other. Alongside Blanche Absolu, three new expressions extend the Blanche universe: the limited-edition Blanche Textile Spray, the Blanche Body Mist, and the permanent Coin Laundry Candle, launched exclusively. 

Together, they create a choreography of intimacy: fragrance brushed across fabric, worn close to the skin, diffused softly through the air.

Enjoy an intimate scene that invites guests to step inside the softness of Blanche itself.