Dior

To celebrate the launch of Jonathan Anderson's Dior collections, the House has created a unique setting in the heart of the K11 MUSEA in Hong Kong.
A joyful tribute to heritage, the immersive scenography amusingly reimagines the boxes from the very first Dior boutique, known as Colifichets. Decorated by the Maison's signature gray – Christian Dior's emblematic color –, they recall the precious cases containing the archives. Paying homage to 30 Montaigne, the Dior boxes take over a dedicated space: stacked vertiginously high, they spill over the edges of shelves or form wonky towers, precariously balanced by mischievous bellboys who play at being tightrope walkers.
A renewal suffused with witty freshness and creative audacity, can be discovered from 7 January 2026.