Italian fashion brand Giorgio Armani rewrote the rules of menswear by revolutionising proportions and aiming at an unheard of fluidity and elegance with its first collection in 1975. In the following year, he offered the same soft, unstructured jackets as the basis for a new womenswear collection. Since then, the brand has never ceased to evolve, with continual research, into an aesthetic based on pure lines, exceptional craftsmanship and high-quality materials.