1664, the world’s No.1 French beer brand, proudly unveils its partnership with CLOT, the pioneering urban fashion label founded by Edison Chen, to present a collaboration that is as bold as it is striking. This partnership is a celebration of cultures and creativity—a seamless union of French flair with Asian edge. Get ready to feel the excitement in the air this April as 1664 x CLOT is set to roll out an experiential line-up through design, lifestyle, and a reimagined way of celebrating.
Continuing the hype from the regional debut at ComplexCon Hong Kong, the 1664 x CLOT Fabric Shop Speakeasy is set to envelop guests in the nostalgic charm of fabric shop. The Fabric Shop Speakeasy will take place at Atrium, K11 Art Mall from 17–23 April, encouraging everyone to Celebrate with a Twist!
Four Exciting Experiences: a multisensory journey that is both stylish and unexpected
1. 1664 x CLOT Fabric Shop Speakeasy
Upholding the principle of East meets French, the space features metallic folding gates and an array of sewing tools that celebrate the artistry of textiles. Lush rolls of Silk Royale-patterned fabric create a visual symphony, hinting at the cultural fusion at the heart of this collaboration. This enchanting environment invites visitors to explore a world where tradition meets innovation, crafting an intimate experience that resonates with the current trend of speakeasies — spaces rich in history and intrigue, where every piece of fabric tells a story waiting to be uncovered. While the retro setup contrasts with the sleek bar inside, playful props welcome guest to engage with the space and capture your fun-filled “1664 x CLOT moment.”
2. 1664 x CLOT Limited-Edition Collaborative Product Display
Alongside the limited-edition beer cans and bottles, comprising the collaboration is an exclusive range of merchandise, spanning a short-sleeve tee, a cap, a tote bag and a tumbler. The lineup of pieces appears in the signature pattern in the iconic 1664 blue and white colourways. Every aspect of the collaboration—from the intricate design of the merchandise to the bespoke packaging—reflects the synergy of two worlds coming together. It seamlessly blends the urban creativity of CLOT with the sophisticated charm of 1664, creating a fresh visual symphony that embodies the collaboration theme: Celebrate with a Twist.
3. Interactive 1664 x CLOT AI Avatar Creation
Rounding off the playful DNA of 1664 is the interactive AI Avatar Generator, where visitors can create their own 1664 x CLOT AI Avatar, complete with dynamic motions in a charming graphic style. They can download their personalized video for social sharing, along with a WhatsApp Sticker pack to spread the celebratory spirit among family and friends.
4. Free Tasting of 1664 Blanc Draught Beer
Join us for complimentary tastings of 1664 Blanc draught beer at the 1664 x CLOT Pop-up Fabric Shop Speakeasy. This renowned wheat beer is celebrated for its refreshing taste and refined citrus notes, offering a delightful experience that captures the essence of French elegance.
1664 x CLOT POP-UP FABRIC SHOP SPEAKEASY
Date: 17–23 April 2025
Venue: G/F, Atrium, K11 Art Mall
Operating Hours: 12PM–10PM
