The House of Dior is delighted to invite you to a vibrant and exhilarating summer celebration, experience the sun-drenched French Riviera and immerse yourself in the vibrant colors of summer.
Create unforgettable summer memories with Dior! Between 6 to 22 July, 2025, you are cordially invited to visit K11 MUSEA Dior Beauty Concept Boutique (B118 & B119) to enjoy a Summer Beauty Consultation* and a complimentary set of beautiful Dior summer postcards and fragrance trial sample^ will be presented to you upon service completion! Let's spread the summer joy by write down your heartfelt notes to your loved ones!
During event period, purchase designated product to receive a Dior summer tea set experience#! Savor refreshing delicacies bursting with summer flavors. Handcraft a unique rattan vide-poche (accessory tray) adorned with iconic Dior gold embellishment. Explore treasures inspired by the French Riviera, capture sun-kissed memories in our summery photo zone, and immerse yourself in the Dioriviera dream.
*Service provision would depend on the situation and circumstances.
^One per customers, on first-come-first-served basis, while stocks last.
#Exclusively available at event, upon designated amount of purchase. Limited quantity, while supplies last.
Date : 6 to 22 July, 2025
Location: Dior Beauty Concept Boutique, B118 & B119, B1, K11 MUSEA
Opening Hours: 11am – 8pm
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From June 6th to October 5th, 2025, the University Museum and Art Gallery of the University of Hong Kong (UMAG) and L'ÉCOLE, School of Jewelry Arts are proud to present “Designing Jewels: 200 years of French Savoir-Faire (1770-1970)”, an exhibition that explores the rich history of jewellery graphic resources from some of the most prominent French Maisons.
For the first time, UMAG and L'ÉCOLE, School of Jewelry Arts collaborate on an exhibition highlighting the intersection of jewellery and graphic arts, co-curated by Florian Knothe, an Art Historian, Curator, and Director of UMAG; and Mathilde Berger-Rondouin, Art Historian specialising in the field of European decorative arts and Lecturer at L'ÉCOLE. The display focuses on jewellery drawings, mostly dating from the 19th century, and benefits for technical studies of the drawn representations.
Jewellery designs — whether as preliminary line drawings or gouaché illustrations — are unique in that they represent different stages in the manufacturing process of jewels and preview the appearance of a veritable work of art in its beauty, colour and material application. Rarely exhibited, under studied and often unpublished, jewellery drawings remain relatively unknown to the public despite their essential role, serving as the references for all master craftsmen involved in the creation of the jewellery. Since the Renaissance, drawings have constituted the initial and guiding step in a creative process that gives life to an artistic idea and allows for the development from inspiration to masterpieces.
Benefiting from Van Cleef & Arpels Patrimony Collections combined with the Van Cleef & Arpels Jewelry Culture Fonds (set up for research, presentation and educational purposes in 2019), loans from Lalique Museum France and private jewellery collections in Hong Kong, this exhibition features a remarkable collection of about 100 drawings alongside 13 exquisite jewellery pieces. This exhibition is supported by the French May Arts Festival.
“Together, the different stages recorded in the drawings and the jewellery masterpieces not only testify to the expertise and fine craftsmanship for which the represented Maisons are known, but they also illustrate the preparatory steps and transfer of knowledge as a sketched idea becomes a priceless jewel.” - Florian Knothe, Director of the University Museum and Art Gallery, The University of Hong Kong
Offering visitors a 360-degree exploration, a satellite exhibition will be hosted at L’ÉCOLE Asia Pacific, School of Jewelry Arts, showcasing the behind-the-scenes of one of the most iconic Zip Necklace crafted by high jewellery Maison Van Cleef & Arpels. This segment delves deep into the design processes, archival practices, and technical renderings that bring such masterpieces to life. The Zip Necklace stands as a monumental testament to the Maison’s unwavering spirit of innovation and extraordinary technical mastery. Through inspiring, iconic, and often internationally influential displays, the exhibition underscores the essential transfer of knowledge that fuels the creations captivating connoisseurs across cultures worldwide.
“Thanks to the launch of the L’ÉCOLE research project in 2018 and the establishment of the Van Cleef & Arpels Jewelry Culture Fonds in 2019, these have led to the creation of this exhibition dedicated to jewellery drawings, highlighting their historical significance and beauty.
This unique exhibition invites visitors to explore the initial stages of the jewellery-making process, by understanding jewellery drawings’ history, technique, authors and status. It is our vision to ignite in a wider audience a passion for jewellery culture and cultivates a deeper understanding and appreciation for the art of jewellery design.” - Olivier Segura, Managing Director of L’ÉCOLE Asia Pacific, School of Jewelry Arts
On the occasion of this exhibition, multiple programmes from intricate craftsmanship of legendary jewellery designs, to hands-on workshops and accessible programming designated for the exhibition are provided at the two venues – UMAG and L’ÉCOLE campus situated in K11 MUSEA. These include in-person and online conversations, L’ÉCOLE’s iconic “Open House”, and accessibility tours for visually impaired individuals, in partnership with Beyond Vision International (BVI).
Along the journey in the exhibition, engaging activations further enrich the visitor experience, providing a dynamic platform for learning, connection and creativity. These include live gouaché demonstrations by jewellery designer and L’ÉCOLE lecturer every weekend, colouring activities for adults and kids, and an interactive digital game that blends art with technology.
Satellite Exhibition
Date: From June 6th to October 5th, 2025
Opening Hours: 1 p.m. – 7 p.m. (Monday to Sunday, except special closure)
Location: L’ÉCOLE, School of Jewelry Arts - 510A, 5F, K11 MUSEA, Hong Kong
*Free Admission

TUDOR shifts into high gear as it celebrates its global partnership with the Visa Cash App Racing Bulls Formula One Team, unveiling the “TUDOR Returns to Motorsport” pop-up at K11 MUSEA. Open to the public from 27 June to 13 July 2025, this immersive experience combines the adrenaline-fueled world of motorsport with TUDOR’s innovative design, showcasing the brand’s highly anticipated 2025 watch collection.
The pop-up offers guests to try on the 2025 new watch collection, including the newly launched Black Bay Chronograph “Carbon 25”. A tribute to TUDOR’s relentless pursuit of mechanical performance. With only 2,025 pieces available, commemorates an important milestone in TUDOR’s motorsport partnership, featuring cutting edge design and engineering excellence. Located at 2/F Gold Ball, K11 MUSEA, the pop-up promises an exhilarating blend of interactivity and storytelling. Guests are invited to step into the shoes of F1 mechanic with exclusive photo opportunity, test their reflexes with a reaction trainer light board and compete in a F1-themed arcade racing game. Delight in the TUDOR claw machine, unlocking their surprise gifts after completing the reaction trainer challenge.
Complementing the public pop-up, TUDOR will host a private watchmaking workshop on June 28, 29, and July 1 at the K11 MUSEA 8/F Nature Discovery Park. The workshop provides exclusive experience for clients to delve into the fine watchmaking and intricate mechanics behind TUDOR’s timepieces. Guests can book their appointment by email (enquiry@chowtaifook.com) or register in person at the 2/F Gold Ball pop-up.
This exclusive pop-up exhibition is presented in partnership with Chow Tai Fook, Hong Kong's jewellery and watch retailer. This collaboration reflects a shared commitment to excellence and a dedication to providing discerning watch enthusiasts with an unparalleled premium shopping experience.
DATE: JUNE 27 – JULY 13, 2025
OPENING HOURS: 11AM – 8:30PM
LOCATION: 2F, GOLD BALL, K11 MUSEA

Creative brand AllRightsReserved (ARR), in special cooperation with Spiralcute International, the official licensor of CHIIKAWA, for the first time, presents the large-scale themed exhibition “CHIIKAWA DAYS”, which will run for three weeks from August 1 to August 24, 2025. Launching at K11 MUSEA and Tsim Sha Tsui Harbourfront, this immersive exhibition brings together a wide array of classic CHIIKAWA scenes centered around four themes: clothing, food, shelter, and action. Additionally, a unique outdoor showcase featuring multiple giant inflatable sculptures will invite visitors to step into the everyday adventures of Chiikawa and friends.
Adding a local twist, CHIIKAWA’s illustrator Nagano, has specially created an exclusive “YUM CHA” Art, depicting Chiikawa and friends as adorable versions of classic dim sum dishes like “har gow” and “siu mai”.
The “CHIIKAWA DAYS” Exhibition features over a hundred 3D sculptures, a 9-meter-tall giant inflatable set, and lifelike recreations of beloved manga scenes. With interactive experiences throughout, visitors can fully immerse themselves in the whimsical world of CHIIKAWA. The exhibition is divided into three main ticketed zones, each themed around clothing, food, shelter, and action, guiding you through a heartwarming and playful journey.
"CHIIKAWA’s Everyday Life" Indoor Exhibition
Location: G/F, MUSE EDITION, K11 MUSEA
Highlights: From food, shelter and action to little daily adventures—step into Chiikawa’s home, take on battle quests, and the endlessly overflowing rice cooker and enjoy the debut of a Hong Kong-exclusive dim sum space, filled with charming surprises around every corner! The indoor exhibition recreates iconic scenes from the story, including the internet café, “Ramen Rō”, the 3-star restaurant, the prison, and famous battle scenes.
"The Giant Food Forest Sculpture Park” Outdoor Exhibition
Location: 6/F, Sculpture Park, K11 MUSEA
Highlights: Step into the Giant Food Forest, where all the delicious wonders of CHIIKAWA's world come to life!
"The Ultimate Battle! Iconic Scene Outfits Showcase" Outdoor Party
Location: G/F, Promenade, K11 MUSEA
Highlights: Take a sneak preview of CHIIKAWA’s charming range of looks in the “All-in-One Special Styles” zone! Celebrate with giant inflatable sculptures, fan-favorite scenes, and exclusive character designs—Hong Kong's most exciting CHIIKAWA celebration begins now!
DATE: August 1, 2025 (Friday) to August 24, 2025 (Sunday)
OPENING HOURS:
Mondays to Fridays: 10:20AM – 10:00PM (Last Admission: 8:40PM)
Saturdays to Sundays: 10:00AM – 10:00PM (Last Admission: 8:40PM)
LOCATION: K11 MUSEA and Tsim Sha Tsui Harbourfront
ORGANIZER: AllRightsReserved (ARR)
IN SPECIAL COOPERATION WITH: Spiralcute International
“GET TICKETS NOW”

Known for craftsmanship and thoughtfully designed carry solutions, LOJEL introduces 2 new Cubo Lite sizes, now available at K11 MUSEA.
Introducing the New Cubo Lite Sizes
Building on the success and core ethos of the original range, the new evolved sizes exponentially enhance the Cubo line's range and adaptability. As more airlines install extra baggage check-in fees and accommodation wardrobes shrink, the need for more efficient carry-on solutions for commuters and travelers exponentially increases.
The two new sizes, Cubo Small Lite and Cubo Fit Lite, provide tailored alternative options between standard dimensions. They are more effortlessly mobile and neatly adapted to people's movements, whether across a city or the world. With intuitive compartments, lighter builds, and refined design, every detail ensures effortless movement.
KLUB 11 Member Exclusive
Enjoy HKD$300 off upon spending of HKD$3,500 for Gold Card and Black Card Members.
*Terms and conditions apply.
Location: 353, 3F, K11 MUSEA
Opening Hours: 11AM - 9:30PM