In 2025, coinciding with Cristiano Ronaldo's legendary 40th birthday, we are proudly announcing the grand opening of CR7® LIFE Museum Hong Kong at K11 MUSEA in July, along with limited VIP package promotions. As the first and exclusive attraction in Asia, we are bringing you a showcase of the football GOAT's LIFE (Legacy In Football Experience), which features his legendary career, an extraordinary collection of trophies, interactive exhibits, and a UR CR7 YouTube studio replica, as well as an official CR7® LIFE merchandise store. In addition to this immersive experience, you're cordially invited to enjoy a VIP premium experience that includes a guided tour, access to the UR CR7 YouTube studio replica, and more. Reserve your one-of-a-kind VIP experience (limited availability on a first-come, first-served basis) through K11experience.com.

VIP Pre-Opening Package Details (Total worth: HK$8,800)
Package validity: July 5, 2025 (Saturday) to July 6, 2025 (Sunday)
Package price: HK$4,000

VIP Platinum Package Details (Total worth: HK$7,600)
Package validity: July 7, 2025 (Monday) onwards
Package price: HK$2,500

VIP Gold Package Details (Total worth: HK$5,900)
Package validity: July 7, 2025 (Monday) onwards
Package price: HK$1,500

Standard Ticket and Concession Ticket Entry Package Details:
Ticket validity: July 7, 2025 (Monday) onwards
1 Adult Ticket: HK$180
1 Adult Ticket and 1 Child or Senior Ticket: HK$330
2 Adult Tickets: HK$360
2 Child or Senior Tickets: HK$300
2 Adult Tickets and 1 Child or Senior Ticket: HK$510

KLUB 11 members can also enjoy HK$2,800 K11 MUSEA shopping and dining privileges when purchasing tickets on K11experience.com!

CR7® LIFE Hong Kong Museum event details:  
Ticket Dates: From July 7 to September 30, 2025  
Opening Hours: From 10 am to 10 pm  
Address: 6F, K11 MUSEA, K11 Art & Cultural Centre Kunsthalle  

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Step into the mesmerizing world of Ang Lee with K11 Art House Wednesday Movie Club. "Selections from the World of Ang Lee" showcases three of the visionary director’s most iconic films - each reflecting his unparalleled ability to weave emotion, culture, and spectacle into unforgettable storytelling. Join us to revisit these limited cinematic treasures and immerse yourself in the artistry of a true auteur.

KLUB 11 Member Exclusive
Enjoy 20% off when purchasing regular-priced tickets for films under ‘Wednesday Movie Club: “Film Selection of Director Ang Lee” Hong Kong Horrors Selection’ at the K11 Art House box office. A maximum of four discounted tickets can be bought per transaction.

The Wedding Banquet
Wai-Tung, a gay Taiwanese man and a Chinese artist fake a marriage to please his parents, but their plan unravels when his traditional family insists on a lavish wedding, blending humor and heart in a clash of love and cultural expectations.

Date and Time: 25 Jun 2025 (Wed) 7:40PM | 12 Jul 2025 (Sat) 12:30PM 
Film Duration: 106 minutes
Language: Cantonese (Chinese & English subtitles)

Life of Pi
A shipwreck survivor endures 227 days at sea with a Bengal tiger, blurring reality and faith in a visually breathtaking tale of resilience and the power of storytelling.

Date and Time: 1 Jul 2025 (Wed) 12:30PM | 23 Jul 2025 (Wed) 7:30PM
Film Duration: 120 minutes
Language: English (Chinese subtitles)

Eat Drink Man Woman
A widowed chef uses lavish Sunday dinners to hold his three daughters together, but love and ambition simmer beneath the surface, blending family tradition with modern struggles in a poignant tale of change and connection.

Date and Time: 9 Jul 2025 (Wed) 7:30PM | 19 Jul 2025 (Sat) 7:25PM 
Film Duration: 123 minutes
Language: Mandarin (Chinese & English subtitles)

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Creative brand AllRightsReserved (ARR), in special cooperation with Spiralcute International, the official licensor of CHIIKAWA, for the first time, presents the large-scale themed exhibition “CHIIKAWA DAYS”, which will run for three weeks from August 1 to August 24, 2025. Launching at K11 MUSEA and Tsim Sha Tsui Harbourfront, this immersive exhibition brings together a wide array of classic CHIIKAWA scenes centered around four themes: clothing, food, shelter, and action. Additionally, a unique outdoor showcase featuring multiple giant inflatable sculptures will invite visitors to step into the everyday adventures of Chiikawa and friends.

Adding a local twist, CHIIKAWA’s illustrator Nagano, has specially created an exclusive “YUM CHA” Art, depicting Chiikawa and friends as adorable versions of classic dim sum dishes like “har gow” and “siu mai”.

The “CHIIKAWA DAYS” Exhibition features over a hundred 3D sculptures, a 9-meter-tall giant inflatable set, and lifelike recreations of beloved manga scenes. With interactive experiences throughout, visitors can fully immerse themselves in the whimsical world of CHIIKAWA. The exhibition is divided into three main ticketed zones, each themed around clothing, food, shelter, and action, guiding you through a heartwarming and playful journey.

"CHIIKAWA’s Everyday Life" Indoor Exhibition
Location: G/F, MUSE EDITION, K11 MUSEA
Highlights: From food, shelter and action to little daily adventures—step into Chiikawa’s home, take on battle quests, and the endlessly overflowing rice cooker and enjoy the debut of a Hong Kong-exclusive dim sum space, filled with charming surprises around every corner! The indoor exhibition recreates iconic scenes from the story, including the internet café, “Ramen Rō”, the 3-star restaurant, the prison, and famous battle scenes.

"The Giant Food Forest Sculpture Park” Outdoor Exhibition
Location: 6/F, Sculpture Park, K11 MUSEA
Highlights: Step into the Giant Food Forest, where all the delicious wonders of CHIIKAWA's world come to life!

"The Ultimate Battle! Iconic Scene Outfits Showcase" Outdoor Party
Location: G/F, Promenade, K11 MUSEA
Highlights: Take a sneak preview of CHIIKAWA’s charming range of looks in the “All-in-One Special Styles” zone! Celebrate with giant inflatable sculptures, fan-favorite scenes, and exclusive character designs—Hong Kong's most exciting CHIIKAWA celebration begins now!

DATE: August 1, 2025 (Friday) to August 24, 2025 (Sunday)
OPENING HOURS:
Mondays to Fridays: 10:20AM – 10:00PM (Last Admission: 8:40PM)
Saturdays to Sundays: 10:00AM – 10:00PM (Last Admission: 8:40PM)
LOCATION: K11 MUSEA and Tsim Sha Tsui Harbourfront
ORGANIZER: AllRightsReserved (ARR)
IN SPECIAL COOPERATION WITH: Spiralcute International

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From June 6th to October 5th, 2025, the University Museum and Art Gallery of the University of Hong Kong (UMAG) and L'ÉCOLE, School of Jewelry Arts are proud to present “Designing Jewels: 200 years of French Savoir-Faire (1770-1970)”, an exhibition that explores the rich history of jewellery graphic resources from some of the most prominent French Maisons.

For the first time, UMAG and L'ÉCOLE, School of Jewelry Arts collaborate on an exhibition highlighting the intersection of jewellery and graphic arts, co-curated by Florian Knothe, an Art Historian, Curator, and Director of UMAG; and Mathilde Berger-Rondouin, Art Historian specialising in the field of European decorative arts and Lecturer at L'ÉCOLE. The display focuses on jewellery drawings, mostly dating from the 19th century, and benefits for technical studies of the drawn representations.



Jewellery designs — whether as preliminary line drawings or gouaché illustrations — are unique in that they represent different stages in the manufacturing process of jewels and preview the appearance of a veritable work of art in its beauty, colour and material application. Rarely exhibited, under studied and often unpublished, jewellery drawings remain relatively unknown to the public despite their essential role, serving as the references for all master craftsmen involved in the creation of the jewellery. Since the Renaissance, drawings have constituted the initial and guiding step in a creative process that gives life to an artistic idea and allows for the development from inspiration to masterpieces.



Benefiting from Van Cleef & Arpels Patrimony Collections combined with the Van Cleef & Arpels Jewelry Culture Fonds (set up for research, presentation and educational purposes in 2019), loans from Lalique Museum France and private jewellery collections in Hong Kong, this exhibition features a remarkable collection of about 100 drawings alongside 13 exquisite jewellery pieces. This exhibition is supported by the French May Arts Festival.



“Together, the different stages recorded in the drawings and the jewellery masterpieces not only testify to the expertise and fine craftsmanship for which the represented Maisons are known, but they also illustrate the preparatory steps and transfer of knowledge as a sketched idea becomes a priceless jewel.” - Florian Knothe, Director of the University Museum and Art Gallery, The University of Hong Kong

Offering visitors a 360-degree exploration, a satellite exhibition will be hosted at L’ÉCOLE Asia Pacific, School of Jewelry Arts, showcasing the behind-the-scenes of one of the most iconic Zip Necklace crafted by high jewellery Maison Van Cleef & Arpels. This segment delves deep into the design processes, archival practices, and technical renderings that bring such masterpieces to life. The Zip Necklace stands as a monumental testament to the Maison’s unwavering spirit of innovation and extraordinary technical mastery. Through inspiring, iconic, and often internationally influential displays, the exhibition underscores the essential transfer of knowledge that fuels the creations captivating connoisseurs across cultures worldwide.



“Thanks to the launch of the L’ÉCOLE research project in 2018 and the establishment of the Van Cleef & Arpels Jewelry Culture Fonds in 2019, these have led to the creation of this exhibition dedicated to jewellery drawings, highlighting their historical significance and beauty.

This unique exhibition invites visitors to explore the initial stages of the jewellery-making process, by understanding jewellery drawings’ history, technique, authors and status. It is our vision to ignite in a wider audience a passion for jewellery culture and cultivates a deeper understanding and appreciation for the art of jewellery design.” - Olivier Segura, Managing Director of L’ÉCOLE Asia Pacific, School of Jewelry Arts



On the occasion of this exhibition, multiple programmes from intricate craftsmanship of legendary jewellery designs, to hands-on workshops and accessible programming designated for the exhibition are provided at the two venues – UMAG and L’ÉCOLE campus situated in K11 MUSEA. These include in-person and online conversations, L’ÉCOLE’s iconic “Open House”, and accessibility tours for visually impaired individuals, in partnership with Beyond Vision International (BVI).

Along the journey in the exhibition, engaging activations further enrich the visitor experience, providing a dynamic platform for learning, connection and creativity. These include live gouaché demonstrations by jewellery designer and L’ÉCOLE lecturer every weekend, colouring activities for adults and kids, and an interactive digital game that blends art with technology.

Satellite Exhibition
Date: From June 6th to October 5th, 2025
Opening Hours: 1 p.m. – 7 p.m. (Monday to Sunday, except special closure)
Location: L’ÉCOLE, School of Jewelry Arts - 510A, 5F, K11 MUSEA, Hong Kong
*Free Admission