We are proudly announcing the officially opened of CR7® LIFE Museum Hong Kong at 6/F KUNSTHALLE, K11 MUSEA on July 7. As the first and exclusive attraction in Asia, we are bringing you a showcase of the football GOAT's LIFE (Legacy In Football Experience), which features his legendary career, an extraordinary collection of trophies, interactive exhibits, and a UR CR7 YouTube studio replica, as well as an official CR7® LIFE merchandise store and photobooth. In addition to this immersive experience, you're cordially invited to enjoy a VIP premium experience that includes a guided tour, access to the UR CR7 YouTube studio replica, and more. Reserve your one-of-a-kind VIP experience (limited availability on a first-come, first-served basis) through https://www.cristianoronaldo.com/life-museum-hk.

VIP Platinum Package Details (Total worth: HK$7,600)
Package validity: July 7, 2025 (Monday) onwards
Package price: HK$2,500

VIP Gold Package Details (Total worth: HK$5,900)
Package validity: July 7, 2025 (Monday) onwards
Package price: HK$1,500

Standard Ticket and Concession Ticket Entry Package Details:
Ticket validity: July 7, 2025 (Monday) onwards
1 Adult Ticket: HK$180
1 Adult Ticket and 1 Child or Senior Ticket: HK$330
2 Adult Tickets: HK$360
2 Child or Senior Tickets: HK$300
2 Adult Tickets and 1 Child or Senior Ticket: HK$510

CR7® LIFE Hong Kong Museum event details:  
Ticket Dates: From July 7 2025 to 27 June 2026
Opening Hours: From 10 am to 10 pm  
Address: 6F, K11 MUSEA, K11 Art & Cultural Centre Kunsthalle  

[Get Tickets Now]

French artistic fragrance brand Liquides Imaginaires — The Imaginarium first lands at K11 MUSEA.

This is not a laboratory like any other, but a garden of delight where everything becomes possible as soon as the gates of the imagination are opened.

9 fragrances inspired by the natural hybridization of citruses. An evolution of new breeds in nature. Refining fragrance with precision, unlocking new scent possibilities.

Each fragrance embodies a unique transformative power, discover your present and future through our special card-reading.

Date: 16 Aug – 14 Sep
Time: 11AM – 9PM
Location: B1, Beauty Stage, K11 MUSEA

Known for craftsmanship and thoughtfully designed carry solutions, LOJEL introduces 2 new Cubo Lite sizes, now available at K11 MUSEA.
 
Introducing the New Cubo Lite Sizes
 
Building on the success and core ethos of the original range, the new evolved sizes exponentially enhance the Cubo line's range and adaptability. As more airlines install extra baggage check-in fees and accommodation wardrobes shrink, the need for more efficient carry-on solutions for commuters and travelers exponentially increases.
 
The two new sizes, Cubo Small Lite and Cubo Fit Lite, provide tailored alternative options between standard dimensions. They are more effortlessly mobile and neatly adapted to people's movements, whether across a city or the world. With intuitive compartments, lighter builds, and refined design, every detail ensures effortless movement.
 
KLUB 11 Member Exclusive
Enjoy HKD$300 off upon spending of HKD$3,500 for Gold Card and Black Card Members.
*Terms and conditions apply.
 
Location: 353, 3F, K11 MUSEA
Opening Hours: 11AM - 9:30PM

Get ready for a city rave explosion at BEATS, BURNS & BREWS at K11 MUSEA, where sports and style collide! Unleash a pulse-pounding array of energetic sports meetups, exclusive pop-up experiences, and vibrant music parties that will elevate your weekend vibes!

Kicking off with lululemon’s exclusive Running Gives – Chill Run & Party, and Mardi Mercredi yoga sessions. Shop from the Mardi Mercredi Actif collection to join specially curated Yoga classes from 19 - 20 Sep. Participants will get a water bottle and a Mardi Mercredi cash coupon to keep the good vibes flowing!

“House of Pulse” Wellness x Music Parties
Social Club Series — Hong Kong's daytime party curator — is transforming K11 MUSEA into a vibrant playground in the heart of the city. Join us for four exclusive music parties hidden in secret K11 MUSEA locations, featuring international DJs, artisanal coffees and sweet treats, and a refreshingly healthy vibe—each with its own unique theme and dress code.

Tickets for all events are being released in phases through the Social Club Series platform.

1) After Mall Hours:  Run the Night
Enjoy exclusive access to K11 MUSEA after hours! Start with an adidas-led night run in Tsim Sha Tsui, then dance the night away at our private rave party with vibrant music!

Date: 19 Sep 2025 (Fri)
Time: 9PM – 12:30AM  
Dress Code: Cool Runner
Supported by: adidas

[Get Tickets Now]

2) Yoga Rave
Experience a rejuvenating yoga session with Mardi Mercredi as the golden hour transitions you into an energetic lawn party. Savor Mardi Mercredi's custom-crafted "Taboocha" alongside Fortnum & Mason's classic British biscuits in this seamless day-to-night celebration.

Date: 21 Sep 2025 (Sun)
Time: 2PM – 7PM  
Dress Code: Pink Sporty
Supported by: Mardi Mercredi

* Participants will receive a Mardi Mercredi voucher for use at K11 MUSEA store, and each yoga class participant will also receive a K11 MUSEA exclusive umbrella, subject to terms and conditions.

3) Coffee & Waffle Rave
Wake up naturally on weekends, rock a stylish Tennis Core outfit, and enjoy waffles, specialty drinks, and rhythmic music with like-minded friends in a cozy, hidden corner.

Date: 5 Oct 2025 (Sun)
Time: 9:30AM – 12:30PM  
Dress Code: Tennis Core
Supported by: Wilson

4) Odyssey by the Sea
The grand finale unfolds as an unforgettable mini music festival atop the iconic Victoria Harbour skyline. Dance to upbeat music from international DJs hailing from Canada, Australia, and Korea, featuring Toronto's rising star DJ DCR Milda.

Date: 18 Oct 2025 (Sat)
Time: 3PM – 8PM  
Dress Code: Jersey
Supported by: NBA ATELIER

Prepare for more excitement with premium sports brands HOKA and ON! They're bringing exclusive experiences that will continue the energetic atmosphere throughout October and November.