K11 Event
9 - 14 Jul 2025
[Time-Limited] HONG KONG EXCLUSIVE | NBA ATELIER PRESENTS: ‘EQUATION OF TUNNEL A’ Experiential Pop-up – Decode your signature sports style algorithm

NBA ATELIER, NBA's premier sport-lifestyle brand proudly presents ‘EQUATION OF TUNNEL A’ - an exclusive experiential pop-up arriving at K11 MUSEA.



Introducing the inspirational concept of ‘Tunnel A’, which brings the Tunnel Walk styles to the NBA ATELIER. In basketball culture, the tunnel not only connects NBA players’ personal lives with the game, but it also serves as a runway for every player to express their personalities and fashion sense through their tunnel outfits.



Immerse yourself in NBA ATELIER's basketball-inspired space where athletic energy meets high fashion. Witness the perfect collision of sport functionality and design craftsmanship, unlocking a revolutionary style formula just for you.



Try your skills out at our shooting challenge and capture your NBA ATELIER style transformation in our creative photo zone with personalized filters and effects. Experience NBA basketball in a whole new way and get the opportunities to win distinctive rewards!



Join us to redefine your fashion equation at the pop-up and discover the sport aesthetic apparel collections at the NBA ATELIER store



Date: July 9 to 14, 2025

Location: G/F, Promenade, K11 MUSEA    

Opening Hours: 11AM – 8PM


Date
9 - 14 Jul 2025
Time
11:00 - 20:00
Location
G/F, Promenade, K11 MUSEA
Price
Guest
-
General Member
-
KLUB 11 Gold Card Member
-
KLUB 11 Black Card Member
-
More Details
$
HKD $-
/ item

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First in Asia -  CR7® LIFE Museum Hong Kong
As the first and exclusive CR7® LIFE Museum in Asia, the attraction showcases Cristiano Ronaldo, the football GOAT's LIFE (Legacy In Football Experience), including his legendary career, an extraordinary collection of trophies, interactive exhibits, and a UR CR7 YouTube studio replica, as well as an official CR7® LIFE merchandise store.

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Time: 10AM - 10PM  
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CHIIKAWA DAYS Exhibition is coming to K11 MUSEA!

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"CHIIKAWA’s Everyday Life" Indoor Exhibition
Location: G/F, MUSE EDITION, K11 MUSEA
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DATE: August 1, 2025 (Friday) to August 24, 2025 (Sunday)
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Mondays to Fridays: 10:20AM – 10:00PM (Last Admission: 8:40PM)
Saturdays to Sundays: 10:00AM – 10:00PM (Last Admission: 8:40PM)
LOCATION: K11 MUSEA and Tsim Sha Tsui Harbourfront
ORGANIZER: AllRightsReserved (ARR)
IN SPECIAL COOPERATION WITH: Spiralcute International

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Package price: HK$2,500

VIP Gold Package Details (Total worth: HK$5,900)
Package validity: July 7, 2025 (Monday) onwards
Package price: HK$1,500

Standard Ticket and Concession Ticket Entry Package Details:
Ticket validity: July 7, 2025 (Monday) onwards
1 Adult Ticket: HK$180
1 Adult Ticket and 1 Child or Senior Ticket: HK$330
2 Adult Tickets: HK$360
2 Child or Senior Tickets: HK$300
2 Adult Tickets and 1 Child or Senior Ticket: HK$510

CR7® LIFE Hong Kong Museum event details:  
Ticket Dates: From July 7 to September 30, 2025  
Opening Hours: From 10 am to 10 pm  
Address: 6F, K11 MUSEA, K11 Art & Cultural Centre Kunsthalle  

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6F, K11 MUSEA, K11 Art & Cultural Centre Kunsthalle