26 Feb 2020

Tsim Sha Tsui Shopping: New Landmark and Must-Visit Spots

While traveling in Hong Kong, Tsim Sha Tsui always gets recommended as a must-go destination. There are countless attractions, shopping malls and landmarks near Tsim Sha Tsui that, given enough time to explore them, will leave you dazzled and in awe. Most of us only have a limited time to explore Hong Kong, however. Here are a few recommendations of our favourite, must-see places in Tsim Sha Tsui to help you make the best use of your time and have a fruitful trip in Hong Kong!

K11 MUSEA: Not just a shopping mall, but a cultural icon.

Tsim Sha Tsui has always been known as one of Hong Kong’s major shopping centres. But what if you want to visit a different calibre of shopping mall altogether? K11 MUSEA in Tsim Sha Tsui opened its doors in 2019, and with it ushered in a new era of innovative shopping and cultural experiences. Not an ordinary shopping mall, K11 MUSEA integrates the humanities, art, culture, entertainment and catering with its retail and shopping experience. As a world class cultural retail landmark, K11 offers customers an entirely innovative experience. The Opera Theatre, for example, is situated at the atrium of K11 and consists of hundreds of lights forming an artistic spiral effect, captivating those who walk in for the first time. As well as this, the Gold Ball, a spherical space with a gold triangular pattern, is located right at the centre of K11 MUSEA. It provides a versatile creative space for exhibitions and events, adding another element to the whole shopping experience.


In addition to these spots, there are more than 70 local and international brands filling up K11 MUSEA. Below are some of our favourites:

MoMA Design Store: Creating a unique, art-led retail experience

Covering an area of 6,000 square feet, their largest flagship store in Asia is located in K11 MUSEA, Tsim Sha Tsui. This is an experiential shopping space for you to find high-quality and unique design products from around the world.

Address: K11 MUSEA 1/F Shop 135



Fortnum & Mason: Experience the food and shopping of a century-old British store in Hong Kong

Known as the Queen’s favourite brand, Fortnum & Mason occupies two consecutive floors. While the ground floor mainly sells tea, biscuits among much more, the first floor is a restaurant that has been meticulously renovated into an English-style tea room. This is also a great spot to get an amazing sea view of Victoria Harbour.

Address: K11 MUSEA G/F 002 Shop 122



Moda Operandi: Fashion website turned retail store

From humble roots as an online store to a chic, new physical retail store, Moda Operandi chose to expand its business under K11 MUSEA’s roof, bringing in several innovative and different designer brands. This is a place that fashion fans must go.

Address: K11 MUSEA 5/F Shop 511, 512



L’ÉCOLE, School of Jewelry Arts: Explore the cultural landmarks of the world of fine jewelry

L'ÉCOLE Academy of Jewelry Art is a unique cultural landmark. As the world's first overseas campus, it is dedicated to holding jewelry courses, workshops, lectures and exhibitions to share jewelry art knowledge with the world.

Address: K11 MUSEA 4/ F Shop 407, 408, 510A



Yohji Yamamoto: The first flagship store in Hong Kong for a fashion grand master

The brand of a Japanese temple-level fashion master called Yoshimoto Yamamoto, this shop specializes in simplicity and black design. Make this another destination on your K11 pilgrimage if you are a fashion fan.

Address: K11 MUSEA G/F Shop 007



Alexander McQueen: Hong Kong's first new design concept flagship store

Those that love British fashion brands must have heard the name Alexander McQueen. Their first design concept store opened its doors in Hong Kong and was born at K11 MUSEA.

Address: K11 MUSEA G/F Shop 001



GENTLE MONSTER: The world's first 180° seascape flagship store

South Korean fashion eye brand GENTLE MONSTER also opened their largest flagship store in Hong Kong at K11 MUSEA Tsim Sha Tsui. In addition to being a trendy place for shopping, the bold decoration and installation of the store has earned it the title of a must-visit attraction.

Address: K11 MUSEA G/F Shop 022A, 120, 121, 122A



Golden Goose: Customize a pair of exclusive shoes

Want to order unique shoes? Hailing from Italy, Golden Goose provides their exclusive service called "The LAB", integrating the brand's Venetian craftsmanship tradition and allowing customers to design artisan shoes one-on-one with the craftsman. The result is a completely innovative and new type of shopping experience.

Address: K11 MUSEA G/F Shop 025, 026



Off-White: The latest fashion buzz

A fashion brand popular with fashionable crowds and the younger generations, Off-White is generating more than its fair share of buzz right now. Specialty stores rarely use dark green and beige marble as the main color scheme, but Off-White pulls it off brilliantly and creates a unique shopping experience with it.

Address: K11 MUSEA G/F Shop 032



Sergio Rossi: Carry out a simple and noble top shopping experience

Clean and noble are two of many words synonymous with Sergio Rossi. For the past 50 years, he has insisted on creating perfect and durable shoes. With a new shop opening in Hong Kong, K11 MUSEA has aptly helped in maintaining the essence of his brand.

Address: K11 MUSEA G/F Shop 002A



kapok: A flagship store bringing in niche European and American products

Designed with a theme of raw wood and tinted metals in mind, the design of kapok’s K11 store is spacious and bright. It continues to bring niche European and American brands, local creations as well as its own brand to shoppers from Hong Kong and around the world.

Address: K11 MUSEA 2 / F Shop 205

In addition to all the above-mentioned must-visit shops, K11 also caters nicely to the needs of family customers. On top of boasting the largest slide in Hong Kong, there are also a variety of recreational facilities to keep younger members of the family entertained. Whatever your interests, countless attractions are there to welcome visitors from Hong Kong and across the globe.

Avenue of Stars, Tsim Sha Tsui

With a great view and interesting history, the Avenue of Stars in Tsim Sha Tsui is one of the most recommended places to visit. It is located on the doorstep of K11 MUSEA, and is a tourist attraction that you shouldn’t miss on your visit to Hong Kong. The Avenue of Stars was reopened in 2019, and the renovations have modernised the area into a chic and relaxing seaside walkway. The palm prints of celebrities are now positioned on the railings of the avenue, making them far easier to see than before when they were on the ground. In addition to the celebrity palm prints and bronze statues at the Avenue of Stars, this seaside walk also allows you to watch and take unobstructed pictures of Victoria Harbour and Hong Kong Island at a much closer distance. After shopping at K11 MUSEA in Tsim Sha Tsui, why not take a brisk walk and visit this happening area!

Star Ferry

If you think that Hong Kong Island and Victoria Harbour can only be seen from Tsim Sha Tsui, you’d be mistaken. The Star Ferry is another great way to take in the majestic skyline and Victoria Harbour, especially in the evening when all the lights are on. Making it onto National Geographic’s list of the top 50 things to do in Hong Kong, the Star Ferry takes you to and from Hong Kong Island and the Kowloon Peninsula. The voyage crosses Victoria Harbour and provides you with panoramic views of Hong Kong like no other place.

Getting to the Star Ferry from K11 MUSEA is as easy as walking along the Avenue of Stars. It only takes around 10 minutes.

Despite Hong Kong’s small size, there’s plenty more to see than what’s on this list. The centre of so much activity, there are countless more must-see attractions and shopping malls in Tsim Sha Tsui that deserve a mention. The best way of exploring this vibrant city is to simply step outside and explore what it has to offer!